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    Why Did Brands Turn to Youtube Advertising?

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    markalar ve youtube
    • Crabs Media
    • Perşembe, Nisan 27, 2017
    • Why Did Brands Turn to Youtube Advertising? için yorumlar kapalı

    When you log in to YouTube, how long do you watch videos for? According to statistics, YouTube users spend an average of 40 minutes. This may be a surprising piece of information. This means that multiple YouTube ads are served to the user in the 40-minute time December.

    Nowadays, more and more people are going online. Instead of running ads on more traditional channels (radio, television, or print advertising), running an ad on YouTube allows you to reach potential customers with a goal-oriented approach. For this reason, brands have now turned to YouTube advertising.

    The Benefits of YouTube Ads

    YouTube has 1.3 billion users, which is about a third of all people who use the internet. At the same time, users watch about five billion videos daily in total. These figures are expected to increase every passing year. That’s why YouTube offers a great opportunity for your message to reach your potential customers.

    With YouTube ads, there are many targeting options for you to choose from. Among them are the following Decrees:;
    Topic – The topic of YouTube video content
    Demographics – age and gender
    Keywords – keywords related to advertising
    Placements – specific YouTube pages related to advertising
    You also have the option to exclude categories, keywords, and content to prevent it from being associated with videos you don’t want.

    Compared to other social media channels, YouTube users tend to spend more time on the platform. This is an excellent opportunity for brands that want to attract more attention to their advertising.

    Advertising on YouTube is more measurable than television advertising. How? You can track the success of the video digitally using clicks, and you can ask your customer service representatives to find out where the consumer heard about your product or service. In this sense, it also becomes easier for you to get information about your ads and you can understand why your failed ads failed.

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