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SEO (Search Engine Optimization)

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  • Crabs Media
  • Pazartesi, Haziran 29, 2015
  • SEO (Search Engine Optimization) için yorumlar kapalı

Your website can be extremely satisfying in terms of both design and content, and thousands of visitors who know your site’s address may visit. Are you going to ignore the millions of people who don’t know the address of your site? In this quick start guide, you will learn the basics of search engine optimization and find tips to increase your page’s ranking on search engine results pages.

Before we begin, there is a point we need to emphasize is that no SEO technique takes you to the top over night. Being placed in the top rankings of search engines through SEO is a long and demanding process. Do not despair and more importantly, do not resort to SEO tricks called black hat SEO techniques  that search engines quickly notice. Although these techniques give you a positive return in a short period of time, after a while the search engines will notice it and remove your site from the databases. You don’t want that, do you? Keep calm, take it slow, be honest and wait to get results.

What is SEO?
Search Engine Optimization is the generic name given to a series of actions to rank at the top when a targeted search is carried out. Being on the second and third page of search results doesn’t give you much return, as many people are satisfied with the results that appear on the first page. In general, everyone wants to be listed on the first page, or even in first place on the first page in the results of searches for the keyword they are targeting. However, to achieve this, you need to optimize your site and code it accordingly.

Choose the Right Key Words;
Choosing the right keywords depends on the content of your site is either a process that is very easy or a process which needs extreme care. In general, you may need to avoid keywords that anyone can search in the short term because it is difficult to get to the top with these keywords, however not impossible. It is recommended that you set your keywords as precisely as necessary. For example, if you have a shoe shop operating in Izmir, you may want to target the keywords ’shoes Izmir’ or ‘Izmir shoemaker’. In general, optimizing ‘shoe’ or ‘shoemaker’ keywords will not be of much benefit to you.

Examine your keywords. Know which ones are most likely to be searched by an Internet user, and start your work at that point.

Choosing the Right Domain Name;
Actually, this is the hard part. If possible, make sure that you include some of the keywords that you have targeted within the domain name where your website is located. The domain www.webdesignizmir.com will be more valuable to the search engines than www.companyname.com. However, it is difficult to get a domain name with the right keywords, and when you find that domain name, it will not look as good as companyname.com. Nevertheless, it is very important in terms of SEO to have the keywords you target on your domain.

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