- Crabs Media
- Pazartesi, Haziran 29, 2015
- Facebook Ads için yorumlar kapalı
With the responsibility of being a stock market-listed company, Facebook is going to improve its growing advertising product. Now, when advertising on Facebook, the first question is ‘What is your goal?’ it will be.
The innovation that Facebook calls targeted advertising (objective-based) was developed entirely as a result of interviews, feedback and analysis conducted with advertisers. Now, when advertising, you need to set one of the goals such as attracting traffic to the website, page likes, downloading applications, providing application interaction, getting a return to events
In the new infrastructure, Facebook also takes into account the position of ads. To see which ad is more effective in which location, and according to this result, the ads will be able to be updated. It will also be visible in the new columns added to the target-oriented conversion measurement pages.
Facebook, which wants advertisers to reach their goals more efficiently, had previously removed online offers, sponsored results and question ads in an update. I think the main problem at the beginning with this new update is that it will provide a performance increase, especially for novice advertisers.It is also known that some advertisers criticize Facebook’s advertising performance. Sunday Decrees that even though search engine advertising carries the flag in the digital advertising market, social media networks are constantly renewing themselves and can offer different options.
Sponsored ads, which are the first of the Facebook advertising models and are the generally known advertising model, you can start with a budget of 100 TL. Facebook.com in order to appear in these advertising sections located in the right field, it is enough to have one ad title, ad body text and one product or service image.
We are able to target users in Facebook sponsored advertising areas Thanks to this targeting, you can determine the target audience, users where your ads will be displayed.This advertising model, which can be made using cookie tracking technology, captures users who have visited your website before in any way again on Facebook and starts showing your ads.